I was placing an order for a gift card on amazon.com this evening and paused to reflect on their logo. I'm sure you're familiar with it... the word "amazon.com" in black with a yellow arrow beneath. Although I've been shopping their site for years, the concept behind the logo has never been clear to me, so I decided to do a little research on the matter this evening.
Thanks to Abhijit Nadgouda of ifacethoughts.net, I finally understand. Abhijit explains "The arrow serves a dual purpose – it indicates Amazon has A to Z of everything and represents the smile brought to the customer’s face."Personally, I don't think the logo succeeds at conveying that message. I always thought the arrow looked like a devil tail...
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